Learn CX
From digital customer experience analytics to product operations, creating scalable learning solutions to continuously grow knowledge across your organization, align your teams on best practices, and empower connections across eCommerce, FinTech, Insurance, HCM, Healthcare, Gaming, Telcom, and Travel.
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My journey in customer experience analytics began at Dell Technologies in 2010, where I spearheaded the largest and most successful implementation of CX analytics and voice of the customer programs (Tealeaf and OpinionLab). By developing a sustainable growth model reducing operational expenses (OPEX) and generating product growth, we achieved a remarkable 243% ROI within the first six months and generated an impressive 9-digit annual attributed revenue gain for seven consecutive years.
This success led founders Robert Wenig (Tealeaf) and Mark Treschl (Opinionlab) to bring me to Quantum Metric, a SaaS CX analytics platform, where I joined as one of the early employees. During my tenure, we witnessed phenomenal growth, with ARR soaring from under $20M to over $100M and maintaining a 98% customer retention rate.
At Quantum Metric, I co-created the Continuous Product Design methodology and established the Center for Continuous Product Design, empowering strategic customers across several industries to leverage data-driven insights for product innovation and success with an operational process playbook & supporting content (2020-2022).
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Not just product knowledge. Field-tested best practices leveraged to develop and launch the continuous learning program, including in-platform product and operational learning resources with two (2) dedicated resources serving over 7000 active customers at 683 accounts, partners, and employees [this is scale!].
Created the knowledge base (2019), founded Quantum Metric University (2020), Partner Academy (2021), the Center for CPD (2022), and community—The Quad (2021 v1, 2023 v2).
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Knowledge audit + gap analysis: 10 underutilized articles to start
learned the product with the CTO, Support and Product, Go-To-Market teams, specifically Sales Solutions Engineers, Customer Success Engineers and Consultants
See what the team says about the process.
compiled and documented FAQs and best practices
created multiple formats to test which works best with each audience across industries and job function (analyst, engineer, marketer)
developed knowledge architecture and scaffolding for knowledge product plan
aligned with all discovery teams and stakeholders to develop the core content for beta release of the University
reviewed feedback in course and article surveys regularly with core team of stakeholders
joined regular account meetings to review company specific results, collaborate, and celebrate their success!
developed internal reporting in Salesforce for Account Managers to include in Business Reviews and account evaluations for retention and growth
continuous design and development of the continuous learning program with every product change and best practice discovery from the customer, GTM teams and partners
Year two: Produced a revolutionary learning framework that drives action: LEAP
Learn: Acquire new knowledge and skills through live workshops co-led with key customers and internal experts, in-product tutorials, and self-paced courses
Engage: Participating in hands-on activities, networking with peers, and sharing insights
Assess: Evaluating progress and identifying areas for improvement through course assessments, badged paths, certifications, CX analytics and feedback
Practice: Applying new skills and knowledge in real-world scenarios to drive better results
This is continuous learning at Quantum Metric. https://www.quantummetric.com/continuous-learning
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After testing with strategic customers and partners, each phase of the continuous learning suite of products launched at the annual user conference with a half-day of programming run by Customer Success and Product superstars, QMU (Quantum Metric University) Live! at LEAP:
56% of attendees came for learning the first year driving 5x attendance each year
Year two, 85% of accounts completed coursework in the Learn-Engage-Assess-Practice (LEAP) format Live! and via self-service at home
Product adoption: certified learners spend 4.4x more time engaged in the product and one-time learners adopt associated actions at 3x over their peers
Operational practices in the Center for Continuous Product Design (CPD) in 2022 proved:
11% of accounts built Centers of Excellence by leveraging existing resources to level up cross-team results and sustain engagement
Drove repeatable value, 198% annual average ROI by year two across Tier 1 accounts (over $300k ARR)
Early access to Google Bard AI [Gemini AI] to provide analytics summaries
Learned what works with digital leaders and product teams across industries: American Airlines (travel), AT&T (telecom), GEICO (insurance), US Bank (fintech), Betfair (gaming), CVS Health, Walmart (retail)
Chauncy is considered a digital product operations & thought leader and has spoken at 20x conferences inspiring digital leaders and teams around the world.
From QMU to Continuous Learning
By ChauncyCay_Ford
Source: Apr 10, 2023—originally published on the Quantum Metric community site, the Quad
Over 7000 customers, partners, and our QM employees learn with Quantum Metric University (QMU). We design product training to help you build a better practice.
Quantum Metric offers a clear path to continuously grow knowledge across your organization, align your teams on best practices, and foster a culture of Continuous Product Design (CPD).
QMU helps not only with the adoption of Quantum Metric, but your data ecosystem and agile practices. Take your teams farther and learn how to put CPD into practice with Quantum Metric. Otherwise, it's just really great product training.
How does it work?
We learn and build better together with you. We had just 50 customers in our beta program in September 2019. We got the first version, our Minimum Viable Product (MVP), out of the door using resources we had, in order to field test our customer needs and build a case for the right investment. Sound familiar?
This was in March 2020... just one-month post-launch our number of active, authenticated learners that started coursework hit 500.
to 2.5x in June 2020!
and growing to support measurable product adoption for over 7,000 learners!
(Left) VIP Lunch with Tealeaf founder, Robert Wenig at Quantum LEAP—the inaugural user conference— February 2020.
(Top Right) Robert Wenig, Chauncy Cay Ford and Mark Treschl (Opinionlab founder and QM's Chief Customer Officer) at the 2023 Quantum LEAP conference.
(Lower Right) Mark, Chauncy and Robert at the LEAP aquarium party, February 4, 2020.
What’s the customer [data] story?
Hi, I'm Chauncy, your original QMU Head Master. I have no shortage of experience, good and not so good, in your boots as a practitioner. I’m here to help you learn how to build a program that will succeed—simpler. I worked with customer analytics products Tealeaf and Opinionlab for close to a decade at Dell.
A decade of field experience to kick-start the program.
In this exact space. I've built this over and over again until I got it better with over 1300 Tealeaf users across 37 teams at Dell. Tealeaf's founder, Robert Wenig, and Opinionlab's founder, Mark Treschl asked me to talk to many of their customers over the past decade on this specific approach to product adoption.
Building a program around the practice.
When Robert showed me Quantum Metric (QM) back in late 2018... I was sold. I called Mark for his opinion, and he told me he was on board (he became QM’s Chief Customer Officer). I joined QM in April 2019 to bring better practitioner-focused and operational product enablement to you—my peers!
Quantum Metric University was launched to a beta group of 50 customers, September 3, 2019.
We've learned even more in the past few years at Quantum Metric with our customers. We use the Continuous Product Design (CPD) practice and Quantum Metric to inform our product releases, including QMU. And, yes, we recommend using Quantum Metric on your internal applications to create better experiences for your customers—and your teams.
From resourceful and cheerful Google Classroom plus Zendesk version 1 to our Minimum Viable Product in 2020 hosted in WorkRamp Learning Management Cloud.
Early adopters wanted more.
And we couldn't keep up with making manual certifications... and our customers had a handful of UX issues... and we had some access issues... It was time to invest in a real learning management system and a better content editor for accessibility.
QMU v2 launched just in time for our first user conference, LEAP!
By September 3, 2020, we had triple the traffic in the new system that we had in version 1.
This is continuous learning at Quantum Metric.
We started with the University and knew we needed to keep you in your discovery flow inside of Quantum Metric. Now you'll see learning built-in to the Quantum Metric platform, right up top on every view. Just click Help to get started.
Need to see more?
Check out the continuous learning program on the Quantum Metric website.